Amazon DSP Advertising for Maximum Reach
Programmatic Advertising for Full-Funnel Strategies
Amazon DSP enables programmatic display and video advertising on and off Amazon. We develop data-driven DSP strategies for awareness, engagement, and conversion – and connect them with your Sponsored Ads for maximum performance.
The Challenge
Sponsored Ads Alone Are Not Enough for Sustainable Growth
Traditional Sponsored Ads focus on high-intent buyers – but what about everyone who doesn't know your brand yet? Amazon DSP opens access to programmatic advertising: display, video, audio, and streaming TV on and off Amazon. You reach audiences before they actively search and build real brand awareness.
Full-Funnel Advertising with Amazon DSP
We use Amazon DSP for integrated campaigns across all funnel stages.
Our Advantage
Award-Winning DSP Expertise
With our full-funnel setup for bett1, we achieved Top 3 in the Amazon Ads Partner Awards 2025. Our team knows DSP inside out – from bidding strategies to creative optimization to AMC analyses. We know which combinations work and how to efficiently distribute budget across all channels.
Success Story
bett1 – Full-Funnel to Award
Through our integrated DSP strategy (streaming TV, display, retargeting) combined with Sponsored Ads, we achieved strong double-digit revenue growth for bett1, massive reach increase, and significantly improved organic rankings. Recognized as Top 3 Finalist at the Amazon Ads Partner Awards 2025.
Our Process
How We Develop Your DSP Strategy
We analyze your current advertising activities, audiences, and growth objectives. From this, we develop a full-funnel strategy that integrates DSP with Sponsored Ads.
Audience definitions, creative development, bidding strategies, and campaign structures. We launch DSP campaigns coordinated with your existing activities.
Continuous optimization based on AMC path-to-conversion analyses, creative performance, and audience insights. Budget allocation according to performance.
Transparent reports on reach, engagement, ROAS, and incremental uplift. Regular strategy calls to discuss learnings and next steps.
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Free Audit
Ready for profitable Amazon Advertising?
Get your free advertising analysis now. We evaluate your current campaigns and show you how to sustainably improve your ROAS.
Frequently Asked Questions
Sponsored Ads (Sponsored Products, Brands, Display) are self-service ad formats delivered directly on Amazon, targeting high-intent buyers. Amazon DSP is a demand-side platform for programmatic display, video, and audio advertising on and off Amazon. DSP reaches audiences throughout the entire funnel – from awareness to conversion – and uses Amazon's unique shopping data for precise targeting.
Amazon DSP requires a minimum budget of approximately $35,000 USD per month (managed service). This makes DSP a tool for established brands with appropriate advertising budgets. We recommend DSP for brands already successfully using Sponsored Ads and ready to take the next step: full-funnel strategies, awareness building, and brand development.
Yes! Both Vendors and Sellers can use Amazon DSP. As a Seller, however, you need an Amazon Ads account and must meet the budget requirements. DSP is particularly valuable for brands looking to build their brand and not just do performance marketing. We support you with setup and strategic usage.
DSP success is measured not only by direct ROAS but also by incremental uplift: How many additional conversions does DSP generate that wouldn't have happened without DSP? We use Amazon Marketing Cloud (AMC) for path-to-conversion analyses and measure: reach, impressions, view-through rate, click-through rate, ROAS, incremental uplift, and impact on organic rankings. Full transparency through regular reports.