Retail Media – The Growing Advertising Channel
Performance Marketing on Retail Platforms
Retail media is the fastest-growing digital advertising channel. We develop and manage performance campaigns on dm, Intersport, and other retail platforms – for brands already listed or planning to enter these marketplaces.
The Channel
Retail Media – Advertising Directly at the Point of Sale
Retail media refers to advertisements on the digital platforms of retailers such as dm.de, intersport.de, or other retail websites. Brands can promote their products directly at the point of sale – with high purchase intent and measurable ROI. Retail media is growing faster than any other digital advertising channel.
Why Retail Media Matters for Your Brand
Four reasons why retail media is a strategic channel.
Our Retail Media Partners & Projects
Drugstore & Health
dm-drogerie markt
Germany's largest drugstore chain with strong digital presence and proprietary advertising system.
Sports & Lifestyle
Intersport
Europe's largest sports retailer with growing e-commerce platform and retail media offering.
More Partners
Additional Retail Platforms
We continuously unlock new retail media partners for our clients.
Our Services
End-to-End Retail Media Management
Strategy & campaign setup for retail media platforms
Keyword research and audience targeting
Creative development (banners, product ads, sponsored products)
Campaign management and continuous optimization
Performance reporting and ROAS tracking
Coordination with retail partners and platform support
Our Process
We analyze your existing retail relationships, evaluate potential across various platforms, and develop your retail media strategy.
Account setup, campaign structures, creative development, and coordinated launch with performance tracking.
Continuous optimization of bids, targeting, and creatives based on performance data. Scaling successful campaigns.
Transparent reports on performance and ROAS. Identification of new retail media opportunities and expansion to additional platforms.
Comparison
Retail Media as Complement to Amazon & OTTO
Retail media is not a replacement for Amazon or OTTO – but a strategic complement. While Amazon and OTTO offer broad reach, retail media scores with strong brand-retailer relationships and often lower competition. Many of our clients use all channels in parallel with coordinated strategies.
Trusted by Leading Brands
What Our Clients Say
Vielen Dank für langjährige Partnerschaft. Wir können Omnifox absolut empfehlen. Vom Launch auf Amazon bis jetzt zur EU weiten Internationalisierung h...
Tesnim Chagklil
Google-Bewertung
Sehr gut, professionell und zuvorkommend in allen Belange! - Klare Empfehlung!
Julius B
Google-Bewertung
Vielen Dank für langjährige Partnerschaft. Wir können Omnifox absolut empfehlen. Vom Launch auf Amazon bis jetzt zur EU weiten Internationalisierung h...
Tesnim Chagklil
Google-Bewertung
Sehr gut, professionell und zuvorkommend in allen Belange! - Klare Empfehlung!
Julius B
Google-Bewertung
Vielen Dank für langjährige Partnerschaft. Wir können Omnifox absolut empfehlen. Vom Launch auf Amazon bis jetzt zur EU weiten Internationalisierung h...
Tesnim Chagklil
Google-Bewertung
Sehr gut, professionell und zuvorkommend in allen Belange! - Klare Empfehlung!
Julius B
Google-Bewertung
Ich bin sehr zufrieden mit der Arbeit von Omnifox. Das Team ist sehr professionell und hat mir geholfen, meine Produkte auf Amazon erfolgreich zu verk...
the LouiG
Google-Bewertung
Ich bin sehr zufrieden mit der Arbeit von Omnifox. Das Team ist sehr professionell und hat mir geholfen, meine Produkte auf Amazon erfolgreich zu verk...
the LouiG
Google-Bewertung
Ich bin sehr zufrieden mit der Arbeit von Omnifox. Das Team ist sehr professionell und hat mir geholfen, meine Produkte auf Amazon erfolgreich zu verk...
the LouiG
Google-Bewertung
Book Appointment
Schedule your free consultation now
Frequently Asked Questions
In addition to dm and Intersport, there are increasingly more retail platforms with advertising offerings: Rewe, Edeka, MediaMarkt, OTTO, Zalando, and many other retailers are expanding their retail media offerings. We analyze which platforms are relevant for your brand.
Ideally, your products are already listed with the retailer. However, some retail media platforms also allow advertising without listing. We support you both with listing and subsequent advertising.
Costs vary by platform and competition. Typically, retail media platforms work with CPC or CPM models. Minimum budget is usually between €500-2,000 per month per platform. ROAS targets of 3:1 to 10:1 are realistic depending on category.
Retail media offers closed-loop attribution: you see exactly which ads led to sales. Important KPIs are ROAS, conversion rate, click-through rate, and share of voice. We deliver regular performance reports with all relevant metrics.