OMNIFOX GmbH

Retail Media – The Growing Advertising Channel

Performance Marketing on Retail Platforms

Retail media is the fastest-growing digital advertising channel. We develop and manage performance campaigns on dm, Intersport, and other retail platforms – for brands already listed or planning to enter these marketplaces.

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Dm Shop

The Channel

Retail Media – Advertising Directly at the Point of Sale

Retail media refers to advertisements on the digital platforms of retailers such as dm.de, intersport.de, or other retail websites. Brands can promote their products directly at the point of sale – with high purchase intent and measurable ROI. Retail media is growing faster than any other digital advertising channel.

Why Retail Media Matters for Your Brand

Four reasons why retail media is a strategic channel.

High Purchase Intent

Users on retail platforms are already ready to buy – conversion rates are significantly higher than in traditional advertising channels.

Measurable Performance

Closed-loop attribution from ad click to sale – full transparency on campaign performance and ROAS.

Direct Retail Relationship

Strengthen relationships with your retail partners through joint performance marketing activities.

Rapidly Growing Market

Retail media is the fastest-growing digital advertising channel – early entry secures competitive advantages.

Our Retail Media Partners & Projects

Drugstore & Health

dm-drogerie markt

Germany's largest drugstore chain with strong digital presence and proprietary advertising system.

dm-drogerie markt

Sports & Lifestyle

Intersport

Europe's largest sports retailer with growing e-commerce platform and retail media offering.

Intersport

More Partners

Additional Retail Platforms

We continuously unlock new retail media partners for our clients.

Additional Retail Platforms

Our Services

End-to-End Retail Media Management

  • Strategy & campaign setup for retail media platforms

  • Keyword research and audience targeting

  • Creative development (banners, product ads, sponsored products)

  • Campaign management and continuous optimization

  • Performance reporting and ROAS tracking

  • Coordination with retail partners and platform support

Our Process

We analyze your existing retail relationships, evaluate potential across various platforms, and develop your retail media strategy.

Account setup, campaign structures, creative development, and coordinated launch with performance tracking.

Continuous optimization of bids, targeting, and creatives based on performance data. Scaling successful campaigns.

Transparent reports on performance and ROAS. Identification of new retail media opportunities and expansion to additional platforms.

Milad Fakurian V O Q7 Ac Uze Q Unsplash

Comparison

Retail Media as Complement to Amazon & OTTO

Retail media is not a replacement for Amazon or OTTO – but a strategic complement. While Amazon and OTTO offer broad reach, retail media scores with strong brand-retailer relationships and often lower competition. Many of our clients use all channels in parallel with coordinated strategies.

Trusted by Leading Brands

Kunde Bett1
Kunde Sanetta
Kunde Wolfsblut
Kunde Hs
Kunde Katlenburger
Kunde Wildes Land
Kunde Egv
Kunde Rinti
Kunde Miamor
Kunde Keckeisen
Kunde Arka
Kunde Crane
Kunde Dm
Kunde Essenz
Kunde Faxe
Kunde Intersport
Kunde Kabrita
Kunde Kattovit
Kunde Lemon Soda
Kunde Ritzenhoff
Kunde Trotsch
Kunde Wellbe

What Our Clients Say

Vielen Dank für langjährige Partnerschaft. Wir können Omnifox absolut empfehlen. Vom Launch auf Amazon bis jetzt zur EU weiten Internationalisierung h...

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Tesnim Chagklil

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Sehr gut, professionell und zuvorkommend in allen Belange! - Klare Empfehlung!

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Julius B

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Ich bin sehr zufrieden mit der Arbeit von Omnifox. Das Team ist sehr professionell und hat mir geholfen, meine Produkte auf Amazon erfolgreich zu verk...

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the LouiG

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Sehr kompetentes Team. Fundiertes Amazon-Wissen und sehr wichtige Insides zur Optimierung, auf die ich selbst nie gekommen wäre. Klare Empfehlung.

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Jonas H.

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Ich bin sehr zufrieden mit der Professionalität und Kundennähe die dieses Team zu bieten hat. Immer gerne wieder.

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Heinrich von Bohlen und Halbach

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Ein starkes und sympathisches Team mit tiefen E-commerce und Vermarktungswissen. Ich kann die Zusammenarbeit nur weiterempfehlen!

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Frank Petri

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Ein tolles Team. Jung, kreativ und dynamisch mit einer schnellen und stringenten Umsetzung. Weiter so!

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Philipp Albert

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Super Service! Extrem reaktionsschnell und mit genau den richtigen Prioritäten.

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Judith

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Kompetente und Transparente Beratung. Vielen Dank für die tolle Zusammenarbeit. Gerne wieder!

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Merlin

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Zusammenarbeit hat perfekt geklappt. Kann ich nur weiterempfehlen

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Constantin Beyer von Morgenstern

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Sehr gute, professionelle Zusammenarbeit. Kann ich sehr empfehlen.

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Laura Giersberg

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Super Team, sehr kompetent und richtig auf Zack!

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Georg H.

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Great product, great service! Painless integration!

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Constantin Winkelmann

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Starke und Kompetente Truppe. Absolut empfehlenswert!

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Jacob „Jacob911“ Pohl

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Super Team mit kompetenter Beratung!

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Franz Alt

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Responsive, young and talented team with a proven professional background. Fresh approaches, quick feedback, reliable cooperation. Thanks for helping...

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Wir sind eine der ersten Kunden von Omnifox. Nach ein paar Monaten trauen wir uns ein erstes Fazit zu: die Jungs sind flexibel, zuverlässig und haben...

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Alexander Möllinger

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Spitzenmäßiges Team! Im Bereich Multichannel E-Commerce Vertrieb sind die Jungs echte Profis! Zuverlässiger Service rund um das Thema Amazon Account M...

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Frequently Asked Questions

In addition to dm and Intersport, there are increasingly more retail platforms with advertising offerings: Rewe, Edeka, MediaMarkt, OTTO, Zalando, and many other retailers are expanding their retail media offerings. We analyze which platforms are relevant for your brand.

Ideally, your products are already listed with the retailer. However, some retail media platforms also allow advertising without listing. We support you both with listing and subsequent advertising.

Costs vary by platform and competition. Typically, retail media platforms work with CPC or CPM models. Minimum budget is usually between €500-2,000 per month per platform. ROAS targets of 3:1 to 10:1 are realistic depending on category.

Retail media offers closed-loop attribution: you see exactly which ads led to sales. Important KPIs are ROAS, conversion rate, click-through rate, and share of voice. We deliver regular performance reports with all relevant metrics.