#1 Super Glue in All EU Countries
International Scaling of the Kraftprotz Brand on Amazon
How OMNIFOX guided ARKA Biotechnologie GmbH with their brand Kraftprotz from German launch to international market leadership – #1 in Germany and all EU markets, Top 15 in the USA.
Initial Situation
From German Launch to European Market Leadership
ARKA Biotechnologie GmbH launched its brand Kraftprotz, a high-performance super glue, on Amazon in late 2023. OMNIFOX supported the launch holistically – from content & brand presence to advertising and strategic scaling structures.
#1 in Germany
Continuous Market Leadership Since 2024
Already in 2024, Kraftprotz reached the number 1 position in the German super glue segment and maintains this position to this day.
In 2025, the next big step followed: Internationalization. Kraftprotz was successfully launched in Italy, France, Spain, the United Kingdom, and the USA – achieving the top position in all European markets once again.
The Challenge
Entering a Competitive High-Volume Segment
Kraftprotz entered one of the most competitive and high-volume workshop and DIY segments on Amazon: super glue. This space is dominated by major brands, aggressive bidding strategies, and high price pressure.
Objective
From Germany to Global Expansion
On behalf of ARKA Biotechnologie, OMNIFOX was tasked with leading the brand to international market leadership:
Our Approach
Holistic Multi-Market Strategy
The goal was to establish Kraftprotz as a strong, reliable, and modern alternative – while building a setup that could later be quickly rolled out internationally.
Our Implementation
Four-Pillar Strategy for Global Success
OMNIFOX developed a scalable multi-market strategy:
Clear brand identity, high-quality imagery, SEO-optimized product pages, A+ Content with functional graphics, internationalization including cultural adaptations per marketplace
Full-funnel PPC with generic keywords, application keywords, competitor conquesting (Pattex, UHU, Loctite, Gorilla Glue), Sponsored Brands & Store landing pages, customized keyword setups per country
Transfer of positive reviews via Amazon's review network, rapid scaling through existing content assets, simultaneous launch in IT, FR, ES, UK, unified KPI framework
Competitive analysis against Gorilla Glue & Loctite, new keyword clusters for American search behavior, focus on long-tail application keywords
Results
Market Leadership Across Europe
USA Expansion
Top 15 in Just 2 Months
In the USA, entry into an environment with extremely high brand strength from established adhesive giants (Gorilla Glue, Loctite, etc.). Within two months: Entry into the top 15 super glue products on Amazon.com.
Further scaling is already underway – the next step toward global market leadership.
Kraftprotz is today one of the most successful super glue brands on Amazon – across Europe and with a successful US launch. The consistently high performance demonstrates how content, brand management, and scalable advertising structures enable international scaling.
Ready for International Expansion?
Schedule a free initial consultation. We'll analyze your international potential and develop a strategy for successful multi-market scaling.
Award Case
Bett1 - Finalist Amazon Ads Partner Awards 2025
Content Excellence
Finnern - 64% YoY Growth Without Advertising
B2B to Amazon
Royal Unibrew - Successful Vendor Entry
Launch & Scaling