Amazon PPC Agency for Profitable ROAS
Data-driven PPC strategies from ex-Amazon experts
As a specialized Amazon PPC agency based in Munich, we maximize your return on ad spend with tailored campaign structures. Our team of former Amazon employees manages your Sponsored Products, Sponsored Brands, and Display Ads to ensure every euro invested contributes measurably to revenue growth. Benefit from professional Amazon PPC management backed by over 12 years of platform experience.
The Challenge
Advertising on Amazon is no longer optional — it's essential
Cost-per-click prices on Amazon have been rising steadily for years. In competitive categories such as electronics, beauty, or home and kitchen, average CPCs have more than doubled since 2021. At the same time, the number of active advertisers keeps growing: more and more sellers and vendors compete for the same ad placements on the first search result pages.
For brands without professional Amazon PPC management, this creates a vicious cycle: without advertising, products lose organic visibility because the algorithm rewards sales velocity. But unstructured ad spend quickly erodes margins without generating sustainable growth. Common DIY mistakes include overly broad auto campaigns without negative keywords, missing campaign segmentation by brand, category, and competitor, and ACOS management that fails to balance profitability with scale.
Adding to the challenge, Amazon continuously expands its advertising ecosystem — new ad formats, placement options, and targeting capabilities require ongoing expertise. What worked yesterday may be inefficient tomorrow. An Amazon ads agency with up-to-date know-how is not a luxury but a business-critical necessity.
Professional Amazon advertising under one roof
Our Amazon PPC management covers the full advertising portfolio — from Sponsored Products and Sponsored Brands to Display and DSP. We build campaign structures that keep your brand visible at every stage of the customer journey. We combine keyword strategies, bid optimization, and creative targeting into a system that increases both reach and profitability. Every campaign is individually tailored to your product portfolio, your margins, and your growth objectives.
Our Advantage
Advertising expertise from former Amazon employees
What makes OMNIFOX unique as an Amazon PPC agency is the combination of internal Amazon experience and hands-on advertising practice. Our founders spent over 12 years at Amazon working across retail, advertising, and vendor management. They understand the algorithm not from blog posts but from daily work with the system — from how the auction mechanics function to interpreting internal metrics.
As an Amazon Ads Verified Partner and finalist at the Ads Partner Awards 2025, we have access to exclusive beta features and direct Amazon contacts. We leverage this information advantage to build campaigns for our clients that stay one step ahead of the competition.
On top of that, we bring hands-on seller experience: several team members actively operate Amazon accounts and test strategies with their own budgets. We only recommend what we successfully use ourselves. This combination of insider knowledge, certification, and practical experience makes our Amazon PPC management particularly effective — and clearly sets us apart from agencies that only know Amazon from the outside.
Successful Amazon PPC management starts with a solid campaign structure. We systematically segment your campaigns along three pillars: branded keywords protect your brand and secure cost-efficient conversions. Generic keywords tap into new customer groups through product-relevant search terms. Competitor keywords strategically position your products on rival listings. This three-pillar structure ensures every keyword has the right ACOS target and budget isn't diluted across strategically different objectives.
Bidding strategies and ACOS optimization
ACOS (Advertising Cost of Sale) is the central control metric in Amazon PPC management — but not the only one. We work with a TACOS approach (Total ACOS) that puts ad spend in relation to total revenue. This accounts for the halo effect of advertising on organic rankings: every profitable ad increases sales velocity and thereby improves your product's organic position as well.
Our bidding strategies combine automated rule sets with manual expertise. For each campaign, we define individual bid multipliers at placement level — top of search, rest of search, and product pages are managed separately. Dayparting and budget pacing ensure your ad budget is concentrated during high-conversion times and days of the week.
Keyword management and search term analysis
The foundation of every PPC campaign is comprehensive keyword research. We analyze search volume, relevance, and competitive intensity to identify the most profitable keywords for your products. Search term reports are evaluated weekly: high-performing search terms are moved as exact keywords into dedicated campaigns, while irrelevant terms are excluded as negative keywords. This systematic harvesting process continuously refines your campaigns and reduces ACOS over time.
Campaign structure for scaling
An Amazon PPC agency must build campaigns that are not just profitable but also scalable. We work with a hierarchical structure of portfolio, campaign, and ad group that can be expanded at any time with new products, markets, or ad formats. Automatic and manual campaigns work in tandem: auto campaigns serve as a discovery engine for new keywords, while manual campaigns ensure control over bids and placements. Regular audits and A/B tests of ad copy, images, and targeting options keep performance at the highest level.
Our Process
How Our Amazon PPC Management Works
From analysis and strategy to ongoing optimization, we manage your campaigns with a data-driven, transparent approach focused on profitable growth.
Free account analysis and ROAS potential assessment. We conduct a comprehensive audit of your existing Amazon advertising account. We evaluate campaign structure, keyword coverage, bidding strategies, and budget allocation. Based on this analysis, we determine your realistic ROAS potential and identify the biggest optimization levers — from inefficient keywords to unused ad formats.
Development of a tailored advertising strategy. Based on the analysis, we create an individual PPC strategy that considers your business goals, margins, and competitive landscape. We define ACOS targets per campaign type, determine the optimal budget split between Sponsored Products, Brands, and Display, and plan the rollout in clear phases with measurable milestones.
Building scalable campaign structures (branded, generic, competitor). We implement a three-tier campaign architecture that strictly separates brand keywords, generic search terms, and competitor keywords. Each tier receives its own budgets and bidding strategies. Auto campaigns serve as a keyword discovery engine, while manual campaigns ensure control over placements and costs.
Continuous optimization of bids, keywords, and placements. Our specialists evaluate search term reports weekly, adjust bids, and move high-performing search terms into dedicated campaigns. Placement modifiers are adjusted based on conversion data, negative keywords are consistently maintained. Seasonal adjustments and competitor monitoring ensure your campaigns remain profitable at all times.
Transparent reporting and regular strategy calls. You receive detailed performance reports covering all relevant KPIs: ACOS, TACOS, ROAS, impressions, CTR, and conversion rate. In regular strategy calls, we review results, derive action items, and adapt the strategy to changing market conditions. Full transparency on budgets, activities, and outcomes is standard practice for us.
Success Story
bett1 — full-funnel advertising to award-winning results
For bett1, we developed an integrated full-funnel strategy combining streaming TV, Amazon DSP, and Sponsored Ads. The campaign architecture connected upper-funnel awareness with targeted retargeting and high-performance Sponsored Products campaigns. The result: a significant increase in brand awareness and revenue — and a top-3 finish at the Amazon Ads Partner Awards 2025.
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Frequently Asked Questions
The cost of professional Amazon PPC management depends on your advertising budget, the number of promoted products, and the desired scope of service. OMNIFOX works with transparent pricing models — either as a monthly flat fee or a combination of a base fee and performance-based component. In a free initial consultation, we analyze your current campaign performance and create a tailored offer. We don't use long-term lock-in contracts — the quality of our work speaks for itself.
First measurable improvements typically appear within two to four weeks after campaign launch. During this phase, we optimize bidding strategies, build negative keyword lists, and identify the most profitable search terms. Sustainable ROAS improvements and stable campaign performance are typically achieved after six to eight weeks. The algorithm needs data to learn — which is why a structured ramp-up phase is critical for the long-term success of your Amazon PPC campaigns.
Yes, we work with both sellers and vendors and understand the specific requirements of each model from hands-on experience. For sellers, we optimize Sponsored Ads campaigns with a focus on ACOS and organic ranking growth. For vendors, we additionally manage AMG campaigns and leverage vendor-specific targeting options. We also successfully implement hybrid models — vendor and seller in parallel. Regardless of the model, we develop a tailored Amazon PPC strategy for your situation.
Sponsored Ads (Sponsored Products, Brands, Display) are self-service ads billed on a cost-per-click basis. They appear primarily in Amazon search results and on product detail pages. Amazon DSP is a programmatic platform for display, video, and streaming TV ads that reaches audiences both on Amazon and on external websites. DSP leverages Amazon's first-party data for precise audience targeting and is particularly suited for brand building in the upper funnel. Both channels complement each other perfectly in a full-funnel strategy.