From 0 to €200,000 Monthly Revenue in Just a Few Months

Amazon Launch & Scaling in the Competitive Beauty Collagen Segment

How OMNIFOX successfully launched Wellbe Beauty Company on Amazon and scaled to over €200,000 in monthly revenue within a very short time – with a clear focus on new customer acquisition and premium positioning.

Initial Situation

From Vision to Launch

Wellbe Beauty Company is a modern premium brand in the beauty collagen and dietary supplement sector. In mid-2025, the company decided to establish Amazon as a strategic sales channel for the first time.

Initial Situation

Zero Presence in an Extremely Competitive Market

OMNIFOX handled the complete launch – from creating the seller account to content & A+ to a PPC strategy consistently designed for new customer acquisition.

Despite an extremely competitive environment, we managed to scale Wellbe to over €200,000 in monthly revenue within just a few months and establish the brand visibly in the beauty segment.

The Challenge

Market Entry in One of the Toughest Amazon Segments

Wellbe started completely fresh on Amazon: no seller account, no reviews, no visibility. At the same time, the collagen segment is one of the toughest markets on the platform – high CPCs, strong competition, and dominant brands shape the environment.

The goal was to position Wellbe as a serious competitor in the premium segment within a short time.

Objectives

Strategic Market Entry with Clear Focus

OMNIFOX was tasked with building the Amazon presence holistically and scaling it quickly:

Professional setup of a new seller account from €0 revenue

Visible market entry in the relevant beauty collagen segment

Focus on new customer acquisition via data-driven PPC

Achieving sustainable monthly revenue of >€200,000

Premium positioning despite strong price competition in the beauty segment

Our Solution

Comprehensive Launch Focused on New Customer Acquisition

OMNIFOX handled the complete launch – from creating the seller account to content and A+ to a PPC strategy consistently designed for new customer acquisition.

Our Actions

Professional Brand and Listing Development

Development of SEO-optimized product detail pages with titles, bullet points, and backend keywords. Creation of high-quality imagery, infographics, and compelling A+ content. Building a structured, visually consistent brand store.

Advertising with Clear Focus on New Customers

Building a scalable PPC setup focused on generic collagen keywords, benefit-oriented search queries, and competitor conquesting. Using Sponsored Brands and Sponsored Display for new-to-brand targeting. Retargeting to systematically convert prospects into first-time buyers. Continuous optimization of bids, placements, and keyword buckets.

Continuous Analysis & Optimization

Competitive monitoring of pricing strategy, content quality, and coupons. Identifying differentiation opportunities such as formulation, flavor, and brand promise. Performance-based optimization of hero ASINs for maximum visibility.

The Results

Rapid Scaling with Sustainable Growth

Over €200,000 in Monthly Revenue

Achieved from €0 within just a few months

Strong New Customer Growth Through PPC

Which significantly improved organic rankings

Visibility on Competitive Keywords

Successfully captured generic, highly competitive collagen keywords

Premium Positioning Established

Clear positioning in the beauty and wellness segment

Foundation for International Expansion

Stable foundation for future product range and country expansion

Success Factor

From 0 to Premium Position in Just a Few Months

The combination of high-quality content, targeted brand presentation, and a clear new-to-brand advertising strategy led to the following results within just a few months: