64% YoY Growth Without Amazon Advertising

How Content Excellence Led to Sustainable Revenue Growth

Finnern is one of the leading pet food suppliers in the German-speaking market. The brands Rinti, Kattovit, and Miamor enjoy high brand awareness. Through consistent content optimization and catalog cleanup, we achieved significant organic growth – completely without advertising budget.

Initial Situation

Untapped Potential
Despite Strong Brands

Finnern is one of the leading pet food suppliers in the German-speaking market. The brands Rinti, Kattovit, and Miamor enjoy high brand awareness – however, there was still untapped potential on Amazon in terms of product presentation, catalog structure, and content quality.

The Challenge

Typical Problems of Established Portfolios

At the beginning, the Amazon catalog showed typical challenges of established portfolios. With a continuously growing assortment, it was clear: Only a clean, consistent, and high-quality content presence would enable sustainable growth.

Inconsistent Content

Inconsistent imagery and non-uniform product descriptions

Faulty Master Data

Incomplete or incorrect product information

Catalog Structure

Inactive or incorrectly linked ASINs, missing brand control

Reseller Issues

Reseller-induced distortions in listings

Objective

Organic Growth Through Content Excellence

Finnern commissioned OMNIFOX with a clear focus – advertising measures were deliberately excluded:

Professionalization of content quality at brand, product line, and ASIN level

Structured cleanup and optimization of the entire catalog

Reactivation of high-revenue but currently inactive or faulty products

Clean & fast launches of new assortments

Ensuring brand control through reseller cleanup

Increase organic conversion rates through clear, high-quality product presentation

Our Solution

Six-Stage Content Offensive

The goal of the collaboration was to unlock the full organic growth potential through optimized content and a clean catalog architecture – without using additional advertising measures.

Our Implementation

Six-Stage Content Offensive

Within a few months, the entire catalog was transformed:

1. Scaled Content Production

Over 100 new articles with search-optimized titles, A+ content, 280+ new main images, and complete attribute maintenance

2. Catalog Optimization

Correction of dozens of erroneous ASINs, optimization of variant structures, reactivation of blocked SKUs

3. Core Assortment Reactivation

Several revenue drivers successfully reactivated through content overhaul and data error resolution

4. Reseller Cleanup

Systematic identification and removal of unauthorized listings to secure brand control

5. Born-to-Run Optimization

More efficient use of the program through optimized content and clean master data

6. Conversion Stabilization

High-quality imagery and clear benefit communication for better price enforcement

The Results

Sustainable Growth Without Ad Pressure

Significantly Improved Conversion Rates

Measurably increased across all brands

Increased Visibility

Thanks to structured SEO optimization

64% YoY Growth

In the vendor segment without Amazon Advertising

Reactivated Core Assortments

Which became revenue drivers again

Clean Catalog

Consistent structure for long-term growth

Brand Control Secured

At product type and ASIN level

Content Excellence

The Power of Content Optimization

This case study impressively demonstrates: Content is a powerful lever for sustainable growth on Amazon. Through clear structures, high-quality imagery, and complete data, Finnern was able to massively increase its organic performance – without additional budget and solely through consistent conversion optimization.