With ever-increasing and intensifying competition on Amazon, marketers are constantly looking for effective ways to promote their products and increase reach. One such opportunity is Amazon Sponsored Video Ads, which have gained popularity in recent years. In this post, we'll examine the benefits, requirements, good examples, and the process for creating these ads.
Benefits of Amazon Sponsored Video Ads
- Increased Visibility: By adding video content to your product ads, you can increase the visibility of your products on the Amazon platform, as visual elements are more likely to attract buyers' attention.
- Higher Conversion Rates: Videos convey information in an engaging way and can help increase the conversion rate of your ads by giving customers a better understanding of your product.
- Stronger Brand Presence: Video content offers an excellent opportunity to showcase your brand and establish a connection with potential customers while creating brand recognition.
- Targeted Placement: Amazon Sponsored Video Ads allow you to target your ads to relevant keywords and product categories to ensure they are seen by your desired audience. Since Sponsored Video advertising is still underrepresented compared to other advertising formats, you can still get placement at favorable prices. Overall, click costs are higher than regular Sponsored Product placements, but they have a higher click-through rate.
Requirements for Amazon Sponsored Video Ads
- Video Quality: Videos must have high image quality and be in a resolution of at least 720p (1280 x 720) or higher.
- Video Length: The recommended length for Sponsored Video Ads is between 15 and 45 seconds. We recommend keeping it shorter, as attention span while scrolling is often not very high.
- Audio: Videos should contain high-quality audio as this contributes to the user experience. However, Amazon recommends that videos should also be understandable without audio, as they may be displayed on devices without audio playback or with sound turned off.
- Compliance with Amazon Guidelines: Videos must comply with Amazon's content guidelines, including avoiding offensive content, misleading information, and impermissible marketing claims.
OMNIFOX Best Practices for Amazon Sponsored Video Ads
- Product Demonstrations: Show how your product works and what problems it solves. This allows customers to more easily recognize the benefits of your product and make an informed purchase decision.
- Customer Reviews: Include authentic customer reviews in your video to provide social proof of your product's quality.
- How-to Videos: Explain how to use or install your product to provide added value to customers and address any concerns about usability.