Keyword Match Types on Amazon: Examples, Pros and Cons, and Effective Strategies

Welcome to our new blog post! Today, we'll explore the different keyword match types on Amazon and provide you with concrete examples for each type. We'll also discuss the pros and cons of these types and show you how to develop a strategy that utilizes all three types simultaneously to effectively optimize your Amazon campaigns.

Keyword Match Types and Examples

Exact Match

Example: If your keyword is "leather jacket", your ad will only be triggered when a customer searches exactly for "leather jacket".

Advantages: Higher relevance and accuracy, less wasted spend.

Disadvantages: Limited reach and potentially fewer impressions.

Phrase Match:

Example: If your keyword is "leather jacket", your ad will be triggered when a customer searches for "red leather jacket" or "leather jacket for women".

Advantages: Greater reach than Exact Match while maintaining a certain level of relevance.

Disadvantages: Less control and precision than Exact Match.

Broad Match:

Example: If your keyword is "leather jacket", your ad will be triggered when a customer searches for "leather jackets", "jacket made of leather", or even "faux leather jacket".

Advantages: Maximum reach and impressions.

Disadvantages: Lower relevance and control, higher wasted spend.

Developing a Strategy

To create a successful Amazon campaign that utilizes all keyword match types simultaneously, you should consider the following steps:

Keyword Research: Start with comprehensive keyword research to identify relevant keywords for your products. Use both Amazon-specific tools and general keyword research tools to create a list of potential keywords.

Combining Match Types: Create campaigns that use all three match types to maximize your reach while maintaining relevance. Use Exact Match for your most important and highest-revenue keywords, Phrase Match for relevant combinations, and Broad Match to discover new opportunities.

Continuous Optimization: Regularly monitor your campaigns' performance and adjust them accordingly. Make sure to adjust bids for your keywords and remove or replace poorly performing keywords. Experiment with different keyword combinations and match types to find out which work best for your products and target audience.

Negative Keywords: Use negative keywords to minimize wasted spend and make your campaigns more efficient. Negative keywords prevent your ads from being shown for certain search queries. For example, you can prevent your ad from showing for "faux leather jacket" if your product is a genuine leather jacket.

Campaign Structure: Organize your campaigns logically and clearly to enable easy management and optimization. Divide your campaigns by product categories, brands, or other relevant criteria and assign different match types to each campaign.

Conclusion

Effectively using all keyword match types on Amazon can help increase your reach, maintain the relevance of your ads, and ultimately boost your sales figures. By following the steps outlined above and developing a strategy that utilizes all match types simultaneously, you'll be well-positioned for success on the platform. Remember to continuously monitor and adjust your campaigns to ensure they're optimally aligned with your goals and needs. Would you like to leave keyword analysis to the professionals? We're happy to advise you!