Client Profile
OLIMP Sport Nutrition is a European manufacturer of high-quality sports nutrition and dietary supplements. The company's extensive product range includes various protein powders, amino acid supplements, and protein bars. OLIMP uses Amazon's Vendor Program and has been a client of Omnifox Agency since 2021.
At a Glance
- Industry: Fitness & Sports Nutrition
- Products: Dietary Supplements
- Sales Program: Amazon Vendor Program
Initial Situation, Goals & Challenges
OLIMP was already actively operating on Amazon as a vendor when the company came to Omnifox as a new client. To achieve the set margin targets, product sales had to be increased quickly and sustainably. However, in the fiercely competitive sports nutrition market, the company faced a number of challenges on Amazon.
The core problem was the low visibility of the products. The products barely appeared in organic search results for the most important keywords. Since the product listings were rarely clicked and visited due to poor rankings, the products were consequently rarely purchased.
Additionally, OLIMP had not yet run any Pay-Per-Click (PPC) advertising for its fitness products and therefore generated no traffic through ads.
At a Glance
- Goal: Increase Sales & Revenue
- Core Problem: Low Visibility
- Causes: Low Rankings & No Advertising
Strategy & Measures
After thorough analysis of sales and ranking data as well as individual product detail pages, it became clear that the low positions in organic search results were primarily due to a lack of product page and keyword optimization.
Consequently, all product listings were first completely revised. Titles, product descriptions, and bullet points were optimized for the most important and profitable keywords.
Attractive and optimized product listings are also the most important prerequisite for well-functioning PPC campaigns. Only when product pages are optimized for customer search intent – i.e., relevant keywords – will ads be clicked and products ultimately purchased. A high Click-Through-Rate (CTR) or good Conversion Rates (CR) signal to the Amazon algorithm that the offer is relevant and interesting to searchers. This has a positive impact on both campaign performance and placement in search result pages, as Amazon PPC and organic performance influence each other.
Optimized OLIMP Product Listing
To boost sales and give organic rankings a push, we consequently set up corresponding PPC campaigns and continuously optimized them.
Measures at a Glance
- Product Listing Optimization
- Setup & Management of PPC Advertising Campaigns
- Strategic 360° Support in Vendor Account Management
- Operational Support with ASIN New Listings
Results & Impact
The interplay between optimized product listings and excellently performing PPC campaigns brought about a significant improvement in organic rankings of the products and a revenue increase of 171% year-over-year.
Meanwhile, Omnifox Agency provides comprehensive strategic support to OLIMP Sport Nutrition in vendor account management and PPC management. After the initial success with the first OLIMP products, all relevant products from the manufacturer were gradually listed on Amazon by Omnifox and integrated into the PPC strategy.
2021 was the most profitable and successful year for OLIMP on Amazon to date.