Perfect Keyword Research with Helium 10: A Comprehensive Guide

Choosing the right keywords is crucial for the success of your Amazon listing. With Helium 10, you can conduct comprehensive keyword research to find exactly the terms that will bring you maximum traffic and sales. In this guide, I'll explain step by step how to identify the perfect keywords with Helium 10 and optimize your Amazon listing.

The Keyword Research Process

First, let's get an overview of the entire keyword research process before diving into the details. This process consists of eight steps:

1. Analysis of PPC Search Term Reports
2. Identification of Top Competitors
3. Keyword Analysis with Helium 10 Cerebro
4. Filtering for Revenue Keywords
5. Creating a Master List
6. Sorting by Search Volume
7. Listing Optimization
8. Backend Keywords

Let's now go through the process step by step.

Step 0: Analysis of PPC Search Term Reports

If you've already run PPC campaigns for your ASIN, you should start by analyzing the search term reports. These reports contain valuable information about which keywords are already generating sales for your product. Look for keywords that are already generating significant sales while maintaining a good ACoS (Advertising Cost of Sales). Note these keywords as they can serve as a starting point for further research.

Step 1: Find Your Top 8 Competitors in the Niche

To identify your direct competitors, you should first enter your main keyword into the Amazon search bar. Choose a keyword that best describes your product. Then use Helium 10's Xray tool to identify the products with the highest revenue. Record the ASINs of the eight products with the highest revenue in your niche and note them down. Make sure all competitor products are relevant and that you don't select duplicate ASINs.

Step 2: Helium 10 Cerebro: Keyword Analysis

With the ASINs of your top competitors, you can now conduct keyword analysis with Helium 10 Cerebro. Open Helium 10 Cerebro and enter the ASINs of the eight competitors. Start the analysis to get an extensive keyword list. The list typically contains hundreds to thousands of keywords. Sort these keywords by search volume to filter out the most searched terms. Attention: Many of the displayed search terms may not be 100% relevant without additional filters.

Step 3: Filter Smartly for Revenue Keywords

The keyword list generated by Cerebro can easily be overwhelming. Not all keywords are relevant for your product, so it's important to filter the list intelligently. Start by filtering keywords by search volume. Look for the most searched keywords, as they are most likely to be relevant. However, note that these keywords can often be expensive in advertising due to high competition.

To narrow the search further, you can look at your competitors' organic rankings. Use Cerebro's filters to find keywords where your competitors rank organically in the top 16 positions. If there are too many keywords, use the "Min. 2 competitors" filter to only see keywords where at least two competitors rank organically on page 1.

The next step is to analyze competitors' sponsored rankings. Use Cerebro's filters to find keywords where your competitors appear in advertising positions 1-8. If competitors are willing to spend a lot of money on these keywords, they are likely profitable and revenue-generating.

Step 4: Combine All Three Keyword Lists into a Master List

After creating three different keyword lists – based on search volume, organic ranking, and sponsored ranking – it's time to merge them into a master list. Remove all duplicates to get a final keyword list. In Excel or Google Sheets, you can easily do this with the "Remove Duplicates" or "Unique" functions.

Step 5: Sort the Master List by Search Volume

Once you've created a consolidated master list, sort it by search volume to have the most relevant keywords at the top. This helps you easily identify the most important keywords for your listing. Use the top 50-100 keywords from your master list for creating your advertising campaigns.

Step 6: Put the Top 5 Keywords in the Title

The keywords with the highest search volume should be in your listing title. The title is one of the most important factors for search engine optimization on Amazon. Use the top 5 keywords without keyword stuffing, so the title remains readable and clearly communicates what your product is about.

Step 7: Use the Next Top 10-15 Keywords in the Bullet Points

The bullet points are your opportunity to comprehensively describe your product and include more important keywords. Use the next top 10-15 keywords and make sure the bullet points remain reader-friendly. Describe your product clearly and precisely to optimize conversion. Vary the keywords to ensure the broadest possible keyword coverage.

Step 8: Fill the Remaining Keywords into Your Listing's Backend Keywords

Backend keywords are the perfect place to include terms that don't appear in visible text. Remove duplicate words to make room for more keywords. If you have multiple variants under one parent ASIN, you can vary the backend keywords between child ASINs to cover more keywords.

Bonus Tip: Additional Optimization Strategies

Also consider synonyms and long-tail keywords in your research. They often have lower competition and are cheaper in PPC campaigns. Common misspellings can also be used as backend keywords, as customers often make spelling errors. Update your listing and keywords regularly to stay current and identify new trends.

Summary

Keyword research with Helium 10 is an effective way to optimize your Amazon listing and generate more traffic and sales. Here's a summarized overview of the process:

Start by analyzing PPC search term reports to identify already revenue-generating keywords.

1. Find your top 8 competitors in the niche and note their ASINs.
2. Conduct keyword analysis with Helium 10 Cerebro.
3. Filter keywords smartly for revenue keywords.
4. Create a master list and remove duplicates.
5. Sort the master list by search volume.
6. Place the top 5 keywords in the title and the next 10-15 in the bullet points.
7. Add the remaining keywords to the backend keywords.

With this strategy, you'll be able to create the perfect keyword list for your Amazon listing and increase your sales. The strategy is explained here using helium10.com, but can also be implemented with other Amazon keyword research tools, such as Jungle Scout or Amalyze.

One last bonus tip: If you offer multiple products in one niche, repeat this process for each product to ensure optimal keyword coverage for your entire range.

Now you're well equipped to conduct perfect keyword research with Helium 10 and take your Amazon business to the next level!

Need support with your keyword research? We are a verified Amazon Ads Partner and are happy to advise you on your options. Feel free to contact us via the contact form or book a phone appointment directly.